Earning Criteria

• Modules: An Overview Research: Qualitative & Quantitative, Understanding Your Client's Problem, Measuring Impact through Data, Developing Insights, Brief Writing, Customer Experience, Connections/Communications Planning, Pitching New Business.
• Portfolio Sessions: A series of portfolio guidance classes, finalized by presenting a final portfolio to the program director in addition to visiting strategists from across the globe.
• Pitching and Presenting: A series of sessions where students get the chance to apply their learnings by presenting solutions to the challenges set in their main module class and receive feedback.
• Live Client Project: A month-long project pitch for a live client, in a team alongside an art director, copywriter, and social media strategist. Students are responsible for incorporating all of the learnings from the Bootcamp to create a fully integrated campaign from scratch. Students need to showcase their work from research, to brief creation, creative campaign, and pitch skills in front of a series of mentors and the final client. This is a competition format.
• Toolbox Sessions: A bonus session outside of the fundamental learning objectives of the Bootcamp that involve relevant and helpful skills to acquire, platform demonstrations, or other unique learning opportunities.