Strategic Foundations

Issued by Miami Ad School Toronto

The course will provide an in-depth understanding of planning in the digital age, understand a target audience & media habits to connecting during micro-moments with emphasis placed on how to present communications in the digital space & adapt/create messaging goals for each medium. Students will learn strategic tools & frameworks to support developing an insight rooted in human & brand truth. They will be exposed to different brief templates, identify good briefs vs bad briefs & apply learning.

Type Validation
Level Advanced
Time Weeks
Cost Paid

Skills

Brief Writing
Communications And Presentation Skills
Creative Strategy
Developing Insights
Marketing Research
Persona Development
Strategic Planning

Earning Criteria

Modules: Developing Insights based on Human Data, Brief Writing and Communications Planning
Pitching and Presenting: A series of sessions where students get the chance to apply their learnings by presenting solutions to the challenges set in their main module class and receive feedback.