Social Content & Strategy Bootcamp
Issued by
Miami Ad School Toronto
The Social Media Strategy Bootcamp is a 12-week intensive professional development program taught by social media strategists from all over the world, creative directors, and a variety of industry professionals. Students are immersed in social media foundations, insight, communications planning, pitching (business development), and portfolio development. The course is divided into lectures, portfolio work, campaign development, engaging Toolbox sessions & a live client competition.
- Type Validation
- Level Advanced
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Modules: Social Media Landscapes: Platforms and People, Anatomy of a Strategy, Making Decision with Data, Social Content Production 101, Social Content Concepting 101, Cultivating your Community + Content, Making with Measurement in Mind, Inciting Influence, Social IRL, Social Engagement through Paid Media.
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Portfolio Review: A series of portfolio guidance classes, finalized by presenting a final portfolio to the program director in addition to visiting strategists from across the globe.
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Pitching and Presenting: A series of sessions where students get the chance to apply their learnings by presenting solutions to the challenges set in their main module class and receive feedback.
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Live Client Project: A month-long project pitch for a live client, in a team alongside an art director, copywriter, and strategist. Students are responsible for incorporating all of the learnings from the Bootcamp to create a fully integrated campaign from scratch. Students need to showcase their work from research, to brief creation, creative campaign, and pitch skills in front of a series of mentors and the final client. This is a competition format.
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Toolbox Sessions: A bonus session outside of the fundamental learning objectives of the Bootcamp that involve relevant and helpful skills to acquire, platform demonstrations, or other unique learning opportunities.