Creative Strategy Portfolio Program
Issued by
Miami Ad School Toronto
The role of a Creative Strategist is to be a creative problem solver. Strategists start by asking the right questions to identify a brand’s biggest challenge and then mine for data and insights to come up with a motivating platform that will give the brand a foundational purpose—a purpose that drives all the brand’s communications. Students will be trained in insights, data & research tactics, implementation & planning, portfolio building, collaboration as well as complete a 10 week internship.
- Type Certification
- Level Advanced
- Time Years
- Cost Paid
Skills
- Advertising Brief
- Analyse Quantitative And Qualitative Data
- Audience Targeting
- Big Data Mining
- Branding
- Briefing
- Brief Writing
- Business Pitch
- Communication And Presentation Skills
- Creative Strategy
- Creative Thinking & Brainstorming
- Critical & Strategic Thinking
- Developing Insights
- Marketing Research
- Pitching A Business Idea
Earning Criteria
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Completing classes run by top industry working professionals.
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Completing a final internship at top advertising Canadian agencies.
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Building a professional Strategy portfolio.
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Participating in Live Client Project pitch for a live client, in a team alongside an art director, copywriter, and social media strategist. Students are responsible for creating a fully integrated campaign from scratch. Students showcase their work from research, to brief creation, creative campaign, and pitch skills in front of a series of mentors and the final client. This is a competition format happening twice a year.
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Submitting work to most recognized awards and competitions.