Customer Journey Mapping

Issued by MCBI Learning and Development

The earner of this badge has demonstrated an understanding of Customer Experience and Journey Mapping, the core skills needed to map a customer journey and can identify the areas required for change. This student is able to see the benefits of a business that operates with customer centrality.

Type Learning
Level Advanced
Time Hours
Cost Paid

Skills

Advanced Data Analytics
Customer Journey
Customer Journey Map
Customer Journey Mapping
Customer Journeys Mapping
User Experience
UX/UI Boot Camp

Earning Criteria

Attend and participate in an interactive Customer Journey Mapping workshop covering the following topics: when to use a customer journey in your business, the seven steps required to create journey maps, how to create and use a personas in your business, identifying customer touch points, understanding empathy based design, prioritising items for customer driven change and how to use human centred design to recreate your customer journey.