BAE Customer Journey Mapping workshop
  • Type Learning
  • Level Advanced
  • Time Hours
  • Cost Paid

BAE Customer Journey Mapping workshop

Issued by MCBI Learning and Development

The earner of this badge has demonstrated an understanding of Customer Experience and Journey Mapping, the core skills needed to map a customer journey and can identify the areas required for change. This student is able to see the benefits of a business that operates with customer centrality and the earner now has the skills to help contribute to BAE's strategic direction.

  • Type Learning
  • Level Advanced
  • Time Hours
  • Cost Paid

Skills

  • Advanced Data Analytics
  • Customer Journey
  • Customer Journey Map
  • Customer Journey Mapping
  • Customer Journeys Mapping
  • Persona Development
  • Persona (User Experience)
  • User Experience
  • UX/UI Boot Camp

Earning Criteria

  • Attend and participate in an interactive Customer Journey Mapping workshop covering the following topics: when to use a customer journey in your business, the seven steps required to create journey maps, how to create and use a personas in your business, identifying customer touch points, understanding empathy based design, prioritising items for customer driven change and how to use human centred design to recreate your customer journey.