E-Commerce

Issued by Maine Community College System

Earners of the Retail E-Commerce Digital Badge have demonstrated the mastery of skills that enable them to work as organizational leaders in an online retail business or entrepreneurial environment. These learners have demonstrated comprehension of how the internet has affected commerce and communications on a global stage. Additionally, badge earners have demonstrated the comprehension of best practice marketing strategies for e-commerce.

Type Certification
Level Foundational
Time Months
Cost Paid

Skills

Earning Criteria

Learners have demonstrated proficiency in the domain of e-commerce through the completion of content-specific formative assessments.
E-Commerce Digital Badge earners have demonstrated retention of learning by passing a cumulative exam that covers elements from the entire course.

Standards

Foundations of Marketing Achievement Standard

Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society.

Consumers and Their Behavior Achievement Standard

Analyze the characteristics, motivations, and behaviors of consumers.

External Factors Achievement Standard

Analyze the influence of external factors on marketing.

The Marketing Mix Achievement Standard

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Marketing Research Achievement Standard

Analyze the role of marketing research in decision making.

The Marketing Plan Achievement Standard

Describe the elements, design, and purposes of a marketing plan.

Global Markets Achievement Standard

Analyze the effect of cultural differences, export/import opportunities, and trends on an entrepreneurial venture in the global marketplace.

Legal Achievement Standard

Analyze how forms of business ownership, government regulations, and business ethics affect entrepreneurial ventures.