Earners of the Audience Data for Media Owners badge have gained a fundamental understanding of the forces transforming how advertisers engage their target audiences and the audience solutions that protect user privacy while allowing for identity-based advertising. Earners recognize the shift happening as advertisers bring their data needs to the supply side and how media owners are uniquely positioned to take ownership of audience relationships and play a larger role in activating audience data.

• Type Validation
• Level Foundational
• Cost Free