International Master Class: Neuroscience of Event Design

Issued by Madison College

Good event design equates to constructing effective environments that produce measurable outcomes. Great event design is more mindful of the entire cognitive experience. Events are social experiences. This badge earner understands that what drives our social behavior is essential to plan a successful event; and is able to take the next step in designing innovative events that matter to deliver better results by designing an event that will enhance the brain's capacity, not drain its abilities.

Skills

Earning Criteria

Differentiate between the two main drivers of the brain, and their impact on attendee behaviors and decision making.
Identify ways to leverage attendee's brain power.
Design a meeting agenda that improves attendees' cognitive performance.
Identify key elements of brain-friendly meeting room layouts and designs by critiquing meeting design layouts.
Examine and deconstruct event industry standards through a neuroscience lens.
Successfully use the 5 key areas of Purposeful Meetings model to create a human centric meeting experience.