Finisher of the Business & Marketing Analytics Challenge “Analytics in Creative Industries” with KNIME - Fall 2021
  • Type Learning
  • Level Foundational
  • Time Weeks
  • Cost Free

Finisher of the Business & Marketing Analytics Challenge “Analytics in Creative Industries” with KNIME - Fall 2021

Issued by KNIME

Earners of this badge successfully developed a project that delivered marketing analytics insights in the field of creative industries using KNIME Analytics Platform.

  • Type Learning
  • Level Foundational
  • Time Weeks
  • Cost Free

Skills

Earning Criteria

  • Take the role of a junior marketing consultant and develop a project that focuses on at least two of the following areas: 1. Exploratory analysis to identify and create insightful visualization of characteristics and changes overtime, across or within a creative setting or industry. 2. Explanatory analysis between new constructs from (un)structured data and marketing constructs. 3. Predictive analysis of product/service characteristics and success via the development of solutions powered by AI.
  • The initiative is jointly organized by KNIME and the course Business and Marketing Analytics at LUISS Guido Carli University.