1st Place in the Business & Marketing Analytics Challenge “Analytics in Creative Industries” with KNIME - Fall 2021
  • Type Learning
  • Level Advanced
  • Time Weeks
  • Cost Free

1st Place in the Business & Marketing Analytics Challenge “Analytics in Creative Industries” with KNIME - Fall 2021

Issued by KNIME

Earners of this badge successfully developed a project that delivered marketing analytics insights using KNIME Analytics Platform. The outstanding implementation of data wrangling and advanced data mining techniques produced excellent results. The thorough documentation of the data collection process and efforts to ensure the suitability of the data underpinned the integrity of the project. The team demonstrated excellent presentation skills in communicating their results to the evaluation jury.

  • Type Learning
  • Level Advanced
  • Time Weeks
  • Cost Free

Skills

Earning Criteria

  • Take the role of a junior marketing consultant and develop a project that focuses on at least two of the following areas: 1. Exploratory analysis to identify and create insightful visualization of characteristics and changes overtime, across or within a creative setting or industry. 2. Explanatory analysis between new constructs from (un)structured data and marketing constructs. 3. Predictive analysis of product/service characteristics and success via the development of solutions powered by AI.
  • The initiative is jointly organized by KNIME and the course Business and Marketing Analytics at LUISS Guido Carli University.