Customer Centricity

Issued by Kennesaw State University

Individuals who have earned this credential have completed an Exec Ed Flex online program in Customer Centricity offered by the Coles College of Business at Kennesaw State University and developed by The Sheth Leadership Academy founded by Dr. Jagdish Sheth. Topics covered: What Is Customer Centricity?; Evolution of Marketing; Aligning Marketing Strategy with Customer Needs; Competitive Advantage through Customer Loyalty; Managing Customer Expectations; Human-Centered Approach to Social Change.

Type Learning
Level Foundational
Time Hours
Cost Paid

Additional Details

Skills

Align Marketing Strategy With Customer Needs
Create Customer Loyalty
Create Human Centered Experiences
Customer-Centred Business Development
Customer Centric Thinking
Customer-Driven Marketing Strategy
Customer Focused Strategy
Manage Customer Expectations

Earning Criteria

Completed 7 online program levels related to customer centric marketing; Completed 20 quests and 154 learning challenges. Completed 6 work-related to-do assignments. Completed approximately 12 hours of online learning.