Market Segmentation and Positioning
Issued by
Kansas State University
The earner demonstrated competencies in market segmentation and positioning, which are two of the most essential marketing analytical skills for business professionals (current or future) and students, so that they can make better business decisions. Learners are now able to identify the number of market segments, profile each segment, select the target markets, and develop perceptual positioning maps for strategic business decisions.
- Type Validation
- Level Foundational
- Time Months
- Cost Paid
Skills
Earning Criteria
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Demonstrate mastery of the badge concepts by completing the quiz. An overall 80% score is needed for badge completion.
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Perform hierarchical cluster analysis and interpret the segmentation results Perform positioning analysis and create perceptual maps
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Understand how to assess potential organizational initiatives for possible championing of future implementation via organizational members
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Content requires approximately 15 to 20 hours to complete.