Earners of IEAA's Marketing and Recruitment Strategy badge understand the core components of an integrated marketing strategy and the key channels to consider as part of an international student recruitment plan. They know the importance of education agents and how to optimise digital recruitment channels to engage international prospects. They appreciate the importance of alumni in the recruitment process and understand future trends and opportunities in international marketing and recruitment.

• Type Learning
• Level Foundational
• Time Hours
• Cost Paid