IAA PAC 2023
Issued by
International Advertising Association UK Ltd
PAC is an annual, three-day residential course at Oxford University. It is acknowledged as one of the highlights of the year in the advertising industry as an established and highly regarded international media training course. The aim is to stimulate debate, discussion & communication whilst developing a greater understanding of the advertising process - from the client, agency & media owner perspective. PAC provides invaluable experience & insight, from idea conception, to channel distribution
- Type Learning
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Advertising
- Marketing
Earning Criteria
-
Complete the 3 day residential course (full attendance to be confirmed by IAA Committee). Work in a designated team to respond to a live brief set by a client on day 1. Attend all lectures throughout and demonstrate what you have learnt through team presentation on final day.