Level 4 Award in International Marketing
  • Type Certification
  • Level Intermediate
  • Cost Paid

Level 4 Award in International Marketing

Issued by The Institute of Export & International Trade

This Award introduces the basic marketing concept and the principles and practices of international marketing developing an understanding of the part culture plays in the sales process. Students learn to interpret the market environment, carry out appropriate research, analyse information accurately and devise appropriate marketing plans for the international environment.

  • Type Certification
  • Level Intermediate
  • Cost Paid

Skills

Earning Criteria

  • Pass the assessment with the following criteria: Explain modifications to elements of the marketing mix. Discuss the key differences between domestic and international marketing activity. Explain the impact of changed marketing tools on the conduct of international trade. Outline how revisions to the marketing plan impact on overall performance. Identify the differences in research practice needed to cater for the international perspective. Outline any limitations in market research
  • By the time you have finished this module you will be able to: Understand the key marketing elements which lead to international trade success. Apply current marketing theories to practices in international trade. Understand effective international market research and analysis processes