Members must: act honestly and with integrity; show respect for others in the way they conduct themselves; and respect confidentiality at all times. Behaviour out with a Member’s professional life can also have a bearing on the profession and the principle therefore applies to a Member’s personal life too.

Members must: carry out work competently and with care; have an appropriate level of relevant knowledge and skill; continue to develop their knowledge and skills; consider whether input from other professionals or specialists is necessary.

Members must: ensure their professional judgement is not compromised, and cannot reasonably be seen to be compromised, by bias, conflict of interest, or the undue influence of others; take reasonable steps to ensure they are aware of any relevant interests that might create a conflict; not act where there is an unreconciled conflict of interest.

Members must: comply with all relevant legal, regulatory and professional requirements; take reasonable steps to ensure they are not placed in a position where they are unable to comply; disclose to the IFoA any adverse final determination by a regulatory body, a court finding of fraud or dishonesty, or a conviction of a criminal offence.

Members: should speak up if they believe, or have reasonable cause to believe, that a course of action is unethical or is unlawful; must take reasonable steps to ensure users are aware of any substantial issues with a piece of work for which they are responsible.

Members must communicate appropriately, in a timely manner, clearly, and in a way that takes into account users. This also entails taking responsibility for your own work and ensuring care in use of the media.