Infor BDR: Lead Management
  • Type Learning
  • Level Foundational

Infor BDR: Lead Management

Issued by Infor

The Infor BDR Lead Management badge is given to an Infor Business Development Representative to acknowledge and validate their understanding about Lead Management and their commitment to continued learning about effective lead management processes.

  • Type Learning
  • Level Foundational

Skills

Earning Criteria

  • Describe basic terminology related to BDR Lead Management: MQL, lead, contact, opportunity, account, target account prospecting.
  • Explain what Infor's Service Level Agreements are and what speed to lead means.
  • Describe the basic Salesforce processes.
  • Explain the Engagement history.
  • Explain the Prospecting Pyramid and how to achieve success.
  • Describe the tech stack that supports prospecting and how each tool helps achieve success: Outreach, Demandbase, Zoominfo (NA only), LinkedIn SalesNavigator, Showpad.
  • Successful completion of a knowledge check achieving 80% or higher.