Professional Branch Manager - ALJHOOD

Professional Branch Manager - ALJHOOD

Issued by ILM

Professional Branch Manager is an ILM Recognised programme of learning, created and delivered by Aljhood Group for Development and Consulting for all professionals & leaders from FI and Banks who desire an in-depth knowledge of best practices in Branch Management. The programme aims to develop knowledge and skills by develop their leadership capabilities at the tactical and operational levels, and have the technical and knowledge capabilities of banking.

Skills

Earning Criteria

  • Identify the key attributes of bank products and services and their respective roles in meeting customers’ needs across life-cycle stages.
  • Appraise the effectiveness of branch salespeople, using a Balanced Sales Performance Scorecard and related key performance indicators (KPIs)
  • Identify the unique approach for effective relationship marketing and sales of banking products and services as well as the key role of long-term relationship management underlined by CRM.
  • Examine the role of the five key dimensions of customer service quality and their link to customer loyalty and customer success.
  • Discussing all branch operations and acquiring negotiation skills with customers, which leads to strengthening the bank’s portfolio at the retail and corporate levels, acquiring modern management skills, and creating a comfortable atmosphere in the branch.