Product Marketing Academy Foundations
Issued by
IBM
The badge earner is able to: 1.understand their product and market, 2. get to know their buyer, 3. articulate their value proposition, 4. launch and drive growth, 5. manage performance, 6. lead and collaborate. Each course module combines a four-step learning approach composed of theory, examples of great product marketing practices, case study exercises, and conversations with IBM practitioners.
- Type Validation
- Level Foundational
- Time Weeks
- Cost Free
Skills
Earning Criteria
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Must be an employee of IBM. The target audience is all Product Marketing professionals in Software Marketing & Communications; if you are interested in attending please reach out to your manager.
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Complete attendance to a Product Marketing Academy - Foundations in-person session.
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Demonstrate product marketing skills by completing the Capstone project. The learner is expected to present to a panel/their manager who will assess the quality ofthe customer-oriented value proposition, managing performance around growth metrics, competitive differentiation, and presentation skills.