IBM Accelerate - Marketing and Communications
  • Type Validation
  • Level Intermediate
  • Time Weeks
  • Cost Free
Additional Details

IBM Accelerate - Marketing and Communications

Issued by IBM

This badge earner demonstrates knowledge of the career paths available in the Marketing and Communications field as well as a foundational understanding of key marketing and communications concepts. The individual recognizes the critical elements of building digital marketing campaigns and global brand messaging. The badge earner has also developed foundational career skills and exhibits internship and/or career readiness.

  • Type Validation
  • Level Intermediate
  • Time Weeks
  • Cost Free
Additional Details

Skills

Earning Criteria

  • Attendance: IBM Accelerate participants may miss no more than a total of 1 track session and 1 foundational skills session over the course of the program.
  • Participation: Demonstrate engagement with the course material and ongoing skill progression through active participation in weekly sessions. Participation can be reflected in weekly quizzes or polls, commenting or asking questions during discussions, collaborating with peers in small group sessions, or taking advantage of optional networking opportunities.
  • Assessment: Badge earners are required to successfully complete a series of skills workshops in a team setting. Team coaches will assess the team’s understanding of module concepts, participation, and exercise completion through a basic scorecard. A cumulative score of 80% or higher is required.
  • Course Content: In addition to strengthening participants' existing foundational and academic knowledge, the IBM Accelerate - Marketing and Communications participants will cover various topics, which may include but are not limited to product marketing, event marketing, marketing analytics, content and communications, digital marketing, social, and more.
  • Note: This program is only available to U.S. undergraduate students.