Positioning & Messaging 101

Issued by HashiCorp Marketing Enablement Academy

This badge represents an introductory understanding of positioning and messaging. Participants can articulate the difference between the two concepts and have been given core frameworks for practical application. HashiCorp marketers understand how these concepts are used in our business to amplify a consistent message in the marketplace.

Type Learning
Level Foundational

Skills

Messaging
Positioning Strategies
Product Marketing

Earning Criteria

Badge earners have successfully completed the Positioning & Messaging 101 module and activity in the Marketing Enablement Academy.