Marketing for Social Change
Issued by
Griffith University
Earners have examined how marketing concepts, frameworks and techniques developed for commercial marketers are adapted to influence behaviour at a societal level. They understand the fundamental principles of social marketing, overview of key theories/models of behaviour change, and the role of planning and research in developing social marketing strategies to achieve positive social change. Earners understand the importance of systematic scoping in the development of social marketing strategies
Additional DetailsSkills
Earning Criteria
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Earners of have completed all of the associated learning activities and content within the course
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Earners have successfully conducted a Social Marketing Critical Analysis
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Earners have successfully developed and submitted a Marketing Portfolio