Evaluating Marketing Performance
Issued by
Griffith University
Earners can justify their plans, strategy, tactics and outcomes with hard numbers. They know what and how to measure, using metrics to evaluate and quantify marketing results. They have developed and applied models to a range of marketing phenomena and can interpret the output while also understanding the assumptions and limitations of those models. They use data analysis to show the impact of their tactics on the business’ bottom line, linking marketing activity to financial outcomes.
Additional DetailsSkills
Earning Criteria
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Earners can develop and apply marketing models to a range of marketing phenomena.
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Earners can Interpret the output of the marketing models.
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Earners can develop managerial recommendations based on the metrics produced.
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Earners appreciate the assumptions and limitations of marketing models.
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Earners have successfully completed a Problem Solving Assignment - Case Study 1: CLV Analysis.
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Earners have successfully completed a Problem Solving Assignment - Case Study 2: Conjoint Analysis.