Earners of this badge know how to create and execute digital marketing strategies that drive law firms to succeed. They’ve learned about all of the channels available in digital marketing and how to effectively apply the principles of targeting, personalization, and optimization to form their own integrated marketing campaign. Specifically, they’ve gained a solid understanding of organic & paid social media, digital advertising, content marketing, SEO, email marketing, Google Analytics and more.

• Type Certification
• Level Foundational
• Time Hours
• Cost Paid