Earning Criteria

• Students will delve into the intricacies of Search Engine Optimization (SEO), learn about Google’s web analytics service, and master how to use social media analytical tools to interpret web traffic and engagement metrics on social media platforms. Students will also explore advanced techniques in search advertising and display advertising.
• The module will conclude with a culminating experience where students will apply all the knowledge and skills acquired throughout the module to design and implement a digital marketing campaign and use analytics to inform their strategies.