1256 - Essential Business Applications: Marketing Research - 2019

1256 - Essential Business Applications: Marketing Research - 2019

Issued by GAIn® - The Global AI network

Our Marketing Research badge will take you through the steps to procuring valuable insights. You will learn to interpret market research data through a basic analysis, combine this data with customer data, design a market research with the optimal methodology, and finally set-up and analyze a conjoint research. At each step, our trainers will outline the opportunities and pitfalls and allow you to apply these skills to a real case exercise.

Skills

Earning Criteria

  • The importance of market research – Understand why market research is crucial for analyzing your customers
  • The interpretation of market research data – Can perform basic analysis on market research data
  • How to combine customer data and market research – Can combine market research data with customer data
  • Design and fulfillment of market research – Able to instruct a market research agency
  • Set-up and analyze conjoint research –  Can set-up translate conjoint results into valuable strategic insights
  • Exam