1253 - Essential Business applications: Customer Journey Analytics - 2020

1253 - Essential Business applications: Customer Journey Analytics - 2020

Issued by GAIn® - The Global AI network

This is a badge about understanding your users, how they behave and what decisions they are making. And of course, more importantly, it will teach you how and where you can create value throughout this journey. Both value for the customer and to your company. Customer journey analytics (silo-overarching insights) is an optimization approach that is becoming more and more popular compared to traditional silo optimization, and crucial to reach the next level.

Skills

Earning Criteria

  • Customer journey analytics – Explain the importance and value of silo-overarching insights compared to traditional silo optimization
  • Apply opportunity finding skills – Capable of applying these skills in the context of the customer journey
  • Process maps – Understand process maps, when and how they are useful and implement them in R or Python
  • Overarching data model – Construct a data model for customer journeys and know its relevance
  • Customer journey steering – Understand the crucial aspects that should be implemented for Customer journey steering to ensure impact creation
  • Exam