1252 - Essential Business Applications: Return on Investment

1252 - Essential Business Applications: Return on Investment

Issued by GAIn® - The Global AI network

ROI covers all aspects of the calculation of the return of investment. While the cost part can be quite easy, understanding the value that is created can pose a big challenge. In this course we will go through several methods of determining whether it is worth to go through with an investment or not. The course also teaches participants how to interpret the outcomes of the ROI calculation and how to learn from pre and post ROI calculations in order to make better investment decisions.

Skills

Earning Criteria

  • The how and why of ROI - Be able to explain what ROI is and know which calculations need to be done.
  • Calculating effects BTL campaigns - Be able to measure the BTL campaign impact, for different type of effects.
  • Calculating effects ATL campaigns - Be able to apply the alternatives to control groups in order to measure the ATL campaign impact.
  • Test & Evaluate Campaigns - Be able to interpret the numbers behind significance and know the main drivers of significance.
  • Campaign optimization - Know ways to optimize the campaign effectiveness using several methods
  • Exam