1251 - Customer lifetime Value

1251 - Customer lifetime Value

Issued by GAIn® - The Global AI network

This one-day course is a deep-dive into one of the most important metrics in a company that wants to make its most important decisions data driven, customer lifetime value (CLV). CLV measures the predicted future looking value of a customer in his entire remaining relationship with you. It’s essential to understand how CLV works, what the challenges in developing a solid CLV calculation are, and how to use CLV to steer on customer value.

Skills

Earning Criteria

  • Create value via Customer Value Management - Be able to define the benefit of Customer Value Management and to explain what Customer Lifetime Value (CLV) is.
  • Model building blocks of Customer Lifetime Value (CLV) - Know how to define the building blocks of CLV in different settings and how to address their modeling challenges.
  • Opportunities of using CLV - Understand the different opportunities of CLV and be able to translate to valuable opportunities for your organization/team.
  • Customer Experience Management - Know the basics of Customer Experience Management and how to steer on customer experience via different metrics.
  • Wrap-up - Understand how to use CLV.
  • Exam