King’s Product Management Career Accelerator: Launching products to market
Issued by
FourthRev
Launching products to market is the 3rd course in a 6-month programme developed by digital experts at the Department of Digital Humanities at King’s College London, in collaboration with leaders from tech companies. Individuals who have earnt this badge can demonstrate a range of skills, including, applying data-informed product management practices to identify appropriate product metrics and evaluate product performance. Develop a go-to-market strategy for a new product or feature.
- Type Validation
- Level Intermediate
- Time Weeks
- Cost Paid
Skills
- Actioning and communicating insights
- Adobe Acrobat
- Articulating Product Value
- Atlassian
- Communications
- Defining product success
- Executing a successful launch
- Go-to-Market Strategy
- Interpreting Product Metrics
- Mapping Metrics
- Marketing your product
- Miro
- Monetising your product
- Onboarding Proccess
- Prodpad
- Product Iteration
- Product Launch
- Product Launch Readiness
- Product Management
- Sales Strategies
- Trello
Earning Criteria
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Individuals will inform and execute a successful product feature launch. Develop components of a go-to-market (GTM) strategy that will bring together the concepts learned and activities completed throughout the Product Management Career Accelerator. Individuals will also create a presentation to the company co-founders communicating their GTM strategy and recommendations.