Brand Strategies for a Sustainable and Purpose Economy
This certificate course provides a deep dive into how branding is serving the purposeful economy and what else can be done to move the needle in today's marketplace. It does so by introducing neurologically based archetypes the "caregiver" and the "creator" and how successful sustainable brands have captured and communicated the sustainability values implicit in these archetypes. Goals include pivoting to circularity, implementing social fairness and ensuring self-sustaining environments.Additional Details
Each Student must write a final paper that takes a challenge in the sustainability space, describes its degree of difficulty, and offers a series of resolutions as scenarios.