EY Business - Marketing - Bronze (2021)

Issued by EY

Earners of this badge have a basic understanding of the Marketing concepts. They are able to effectively communicate their understanding to internal and external parties in this area. They have an interest or need to work on Marketing-related engagements and projects and are able to have meaningful conversations in this area.

Skills

Competitive Marketing Strategies
Price Psychology
Strategic Marketing

Earning Criteria

Complete 15 hours of online, classroom or on-project training.
Demonstrate basic understanding of Marketing and its concepts through internal/external conversations.
Share knowledge through thought leadership, coaching, conferences, social media, client presentations or other relevant channels.
Please note that EY makes certain disclaimers relating to the award of this badge, the relevant individual's qualifications and/or EY member firm services as set out on EY's website.