Event Marketing
Issued by
Enderun Colleges
Recipients of this badge are able to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for a specific target audience. They are able to create a comprehensive marketing and sponsorship plan.
Skills
Earning Criteria
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Create and present a comprehensive marketing and sponsorship plan for an original MICE event by using the different principles and strategies of event marketing and highlighting marketing materials, event merchandise, sales activities, and media and public relations activities.