Digital Marketing Innovation Certificate
Issued by
Emory Continuing Education
The Digital Marketing Innovation Certificate validates the earner has gained the fundamental skills and knowledge to work in the field. It focuses on multichannel campaign strategy; content creation; the ethics and use of AI-enhanced marketing tools; and integrating human creativity with AI precision through the Centaur Model. Earners are versed in brand storytelling, audience segmentation, market analysis, and web analytics. They have completed a capstone and can develop a marketing portfolio.
- Type Learning
- Level Foundational
- Time Months
- Cost Paid
Skills
Earning Criteria
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Attend at least 80% of live class sessions
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Earn an average passing score of 75% or higher on quizzes
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Complete the capstone project with a score of 75% or higher