Marketing Research and Customer Insights
  • Type Validation
  • Level Intermediate
  • Time Hours
  • Cost Paid
Additional Details

Marketing Research and Customer Insights

Issued by EduBits (Otago Polytechnic)

The holder of this EduBit has assessed and researched a customer and a product's life cycle to develop a marketing plan for a product or service.

  • Type Validation
  • Level Intermediate
  • Time Hours
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Apply marketing concepts and processess to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.

Standards

New Zealand Qualifications Authority
This EduBit is recognised as equivalent to 4 Credits on the NZQF at Level 5 and has been awarded by Otago Polytechnic, a NZQA accredited Category One provider.