Earners of this badge are to explain the elements of consumer buying process and why it is important to understand the process as a marketing manager. Demonstrate the marketing mix elements is used as effective marketing management tools. Assess marketing manager's role in the design and management of products. Analyze various methods of effective market segmentation and how to evaluate market segments and target markets. Apply marketing research model to help solve marketing information needs.

• Type Validation
• Level Advanced
• Time Months