HRTM Hospitality Data Analytics
Issued by
East Stroudsburg University
Earners of this badge are able to demonstrate how to effectively utilize data analytics in successful hospitality businesses. The course focuses on data science in hotel industry, property level benchmarking, hotel industry performance reports and the formula and methodologies that are frequently used by the hospitality and hotel industry.
- Type Validation
- Level Advanced
- Time Months
Skills
Earning Criteria
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Complete HRTM 461 Hospitality Data Analytics
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Earn a passing grade of at least a B in HRTM 461 Hospitality Data Analytics
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Property level benchmarking Report - Students will obtain property level data to analyze its current hotel performance and comparing it to various industry segments. Compare running 12 month Occupancy %, ADR and RevPAR with competitive set data. Identify opportunities to improve and area of deficiencies. Identify daily performance of the subject hotel to the competitive set data. Compare revenue on room, F&B, and other revenue metrics for the comp set to the subject hotel.
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After completion of HRTM 461 Hospitality Data Analytics students may take the Certification in Hotel Industry Analytics (CHIA) offered by Smith Travel Research.
Standards
Accredited by the Accreditation Commission for Programs in Hospitality Administration (ACPHA), which is a distinguished designation for having met or exceeded stated standards of educational quality.