HRTM Advanced Hospitality Data Analytics

Issued by East Stroudsburg University

Earners of this badge are able to demonstrate increase decision making efficacy, research and power within the hospitality and tourism management industries. Examine competitive marketing strategies, event impact analysis, and completing hospitality and tourism industry research projects in market study, impact analysis, and hotel industry economic cycle.

Type Validation
Level Advanced
Time Months

Additional Details

Skills

Earning Criteria

Complete HRTM 462 Advanced Hospitality Data Analytics
Earn a passing grade of at least a B in HRTM 462 Advanced Hospitality Data Analytics
Completion of market study analyzing hotel performances, event impact analysis, and economic analysis. Students will learn how to conduct hospitality and tourism research based on data types and trended data. How to breakdown markets to further identify the general makeup of the market and compare markets and types of businesses.
After completion of HRTM 462 Advanced Hospitality Data Analytics courses Certification in Advanced Hospitality and Tourism Analytics (CAHTA) offered by Smith Travel Research.

Standards

ACPHA Accredited

Accredited by the Accreditation Commission for Programs in Hospitality Administration (ACPHA), which is a distinguished designation for having met or exceeded stated standards of educational quality.