Innovation Challenge Superfan
Issued by
Direct Effect
The earner has competed in multiple Direct Effect Innovation Challenges. This all-day challenge required the earner to research, design and plan a campaign, create a physical piece of marketing collateral, and present their innovation in front of a live client and judging panel.
- Type Experience
- Level Advanced
- Time Days
- Cost Free
Skills
- Design Thinking
- Innovation
- Mail Distribution
- Marketing Communications
- Presentation Skills
Earning Criteria
-
The Direct Effect® Innovation Challenge one-of-a-kind event that brings together teams of local college students for one day to design and develop integrated marketing campaigns in response to real-life business cases. Students develop integrated marketing campaigns, including designing and prototyping a direct mail piece using event learnings - with the goal of executing the campaigns and tracking its results.