Retail Management
Issued by
DigitalCampus
The aim of this course is to provide both practical and theoretical insight into 21st century retailing, by gaining the relevant skills to design and implement innovative retail strategies, both from a local and global perspective.
- Type Certification
- Level Intermediate
- Time Weeks
- Cost Paid
Skills
- Customer Behaviour and Customer Relationship Management
- Introduction to retail management, environment and trends
- Marketing in retailing: Integrated marketing communications
- Merchandise Management
- Multi-channel and online retailing
- Pricing strategies and customer lifetime value
- Retail human resource management
- Retail management in the real world: Developing a retail strategy
Earning Criteria
-
Certificate of Competence for meeting minimum requirements.