Digital Marketing Channels - Digital Acceleration Program (Pharmaceutical Marketing)
2 day virtual instructor-led training to get brilliant across the basics of digital pharma marketing. Integration: inbound strategy, customer needs, personas, HCP journeys | Content: writing, videos, assets | Regulations | Website design & landing pages | Search: keyword strategies, SEO | Ads: creative, graphical & video | Email: content & design, readability | CRM: recruitment, automation, data driven campaigns | Marketing excellence: campaigns & platforms | Judgement, KPIs & optimization
- Type Learning
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Advertising Creative Design
- Advertising Management
- Content Creation
- Content Marketing
- Customer Experience (CX)
- Customer Insight
- Customer Journeys
- Customer Relationship Management (CRM)
- DIgital Channels & Campaigns Optimization
- Digital Marketing Metrics & KPIs
- Display Advertising
- email design
- Email Marketing
- Email Optimization
- Integrated Campaigns Planning
- Marketing Automation
- Marketing to Healthcare Professionals (HCPs)
- Pharmaceutical Sales
- Regulatory Compliance
- Search Engine Optimization (SEO)
- Search Strategy
- Video Advertising
- Website Strategy
- Writing For The Web
Earning Criteria
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This program of live virtual instructor-led training and workshops combines theory, case studies and practical workshops based on real-world needs inside the business. Participants need to show the ability to apply the knowledge to live business problems.