Earning Criteria

• This earner’s identification was verified using Jumio, automated online ID verification. During the course the earner was an enrolled Deakin University student with the rights, responsibilities, access to resources and scrutiny of academic integrity required by this educational institution.
• The earner passed a formal assessment submitting a media planning report and video presentation based on a response to client brief including a client brief review, planning for which media types to include as part of the response, optimising the campaign using DSP of your choice and evaluating the campaign.
• Successfully complete this online course with learning activities and formal assessment typically requiring 50-75 hours.
• This microcredential provides the earner with bankable credit (0.5 credit points) towards one or more specified post graduate degrees (award course) at Deakin University. The credit is redeemed on successful application to study the degree.
• Learning outcomes:
• Respond to a client brief by applying a range of digital media types
• Identify appropriate methods of data management and profile target markets
• Determine effective measurements to evaluate chosen solutions
• Present to the client the steps involved in activating the solution(s) using the appropriate DSP
• Reflect on the choices made by articulating the decisions behind the chosen solution(s) and make future recommendations.