Primary Market Research: Interviewing Customers
Issued by
Dalhousie University
The earners of the Primary Market Research microcredential demonstrate foundational elements of primary market research by conducting up to 100 interviews with potential customers or stakeholders. As learners explore the commercial potential of their research, they develop skills around interviewing, interpretation and analysis, and decision-making with value propositions.
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Earning Criteria
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Earners of this microcredential present weekly on interview findings, summarize these findings, and synthesize their decision around a commercial idea. This involves: interview skills (asking questions clearly, active listening, summarizing key thoughts), interpretation of qualitative data (identifying themes), and decision-making based on the data. Instructors provide feedback.