Developing an Objective-based Marketing Plan
  • Type Learning
  • Time Weeks
  • Cost Paid

Developing an Objective-based Marketing Plan

Issued by Dalhousie University

Earners of this microcredential can prepare an objective-based marketing plan.

  • Type Learning
  • Time Weeks
  • Cost Paid

Skills

Earning Criteria

  • Earners of this microcredential developed a detailed objective-based marketing plan that included a situational analysis, product/service strategy, distribution strategy, and implementation and control strategy. This report was assessed by an instructor using a rubric.