Business Model Generation - Business Model Canvas
Issued by
Dalhousie University
The earner of this microcredential can create a business model canvas for their proposed commercial product, based on their laboratory research. Through conducting customer interviews over the 2-month program, participants will build out their business model canvas and use their interview findings to validate and/or invalidate their value propositions.
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Earners of this microcredential present, and receive feedback on, their business model canvas on a weekly basis. Earners also synthesize a "pivot or persevere" decision on their commercial idea, based on their primary market research and current business model canvas.