Strategic Marketing in the Arts

Issued by CQUniversity

Earners have an understanding of the core components of strategic marketing within an arts organisation. They can identify how strategic marketing positions an arts business as a leading competitor in the creative industries, and can outline the key drivers of a successful strategic arts marketing plan.

Type Learning
Level Intermediate
Time Hours
Cost Free

Additional Details

Skills

Corporate Strategy Understanding
Creative Industries Business Management
Strategic Marketing

Earning Criteria

Completion of 6 hours of self-paced learning.
Achieve a score of 100% in an online quiz.

Standards

UN SDG Goals

The Sustainable Development Goals (SDGs) are strategies that improve health and education, reduce inequality, and spur economic growth.

Queensland Government Small Business

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Department of Employment, Small Business and Training

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