Segmentation, Targeting and Positioning for Small Business

Issued by CQUniversity

Earners have an understanding of the Segmentation, Targeting and Positioning (STP) Model and how to use it to strategically apply the three step model in small business. Earners can analyse the use of STP to inform a strategic marketing plan for small business and evaluate positioning options including Unique Selling Position (USP), Point of Difference (POD) and Points of Parity (POP).

Type Learning
Level Foundational
Time Hours
Cost Paid

Skills

Effective Communication
Marketing Plan
Segmentation Targeting And Positioning
Strategic Marketing

Earning Criteria

Completion of 2 hours of self-paced learning.
Complete reflective activities, a case study and achieve a score of over 90% in an online quiz.

Standards

UN SDG Goals

The Sustainable Development Goals (SDGs) are strategies that improve health and education, reduce inequality, and spur economic growth.