Strategic Branding Management
Issued by
Concordia University
Articulates and applies the power of brand as a critical factor of organizational success. Describes and employs the mind-sets and behaviors of strategic brand development, management, and marketing. Applies research-based, problem-solving strategies in professional practice. Identifies and analyzes a brand problem in a way that addresses fundamental causes and suggests clear, strategic solutions. Reflects on the application of strategic brand management to their role as leader.
- Type Learning
- Level Advanced
- Time Weeks
Earning Criteria
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Active participation in an 8-week course of study including five, three-hour live class sessions.
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7-10 hours per week in doctoral level academic reading, case study analysis and writing, and discussion forum responses.
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Production of the Brand Problem Paper, a 7-10 page research project that recommends brand solutions, anchored in relevant academic literature, to solve strategic management and organizational problems within the learner’s current leadership context.
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Production of the Brand Audit Project, a comprehensive exploration and analysis of an existing brand that results in a 15 minute presentation, with supporting media, that analyzes the critical elements of brand identity and their effective use.