- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
Small Business Marketing
Issued by
Community College of Vermont
Earners of this badge are able to apply principles and techniques of marketing through the development of a small business marketing plan.
- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Complete readings and assignments in 15 modules. Topics include marketing mix concepts, strategic planning, market research process, STP marketing strategy, product offerings, pricing strategies & decisions, branding, consumer behavior, customer satisfaction & retention, promotion, selling strategies, and ethical considerations in marketing.
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Apply knowledge of marketing concepts through a series of quizzes.
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Develop a marketing plan for a business or non-profit of interest. Elements of this project include situation analysis, business proposition, strategies and action plan, and evaluation plan.